Export in General: Brazil

02 Sep, 2015

As the nation that has won more World Cup trophies than another, you might be surprised to learn there’s more to Brazil than football.

Not only is Brazil the biggest economy in Latin America, but overtook the UK last year to become the sixth largest economy in the world. In 2011, Forbes ranked Brazil as having the eighth largest number of billionaires in the world – that’s more than even Japan.

The good news for UK companies looking at export markets is that the country’s recent economic growth has seen a rapidly growing consumer class of more than 100 million people. Indeed, so strong is this market sector that July saw the strongest increase in retail sales since January 2012, offsetting a declining industrial output to produce second quarter growth that was stronger than anticipated.

The Brazilian government is now forecasting 2.5 per cent gross domestic product ( GDP) growth this year.

But It is not just the potential customer base that makes Brazil so inviting fro British businesses. In terms of digital users, Brazil is the fifth largest market, with an estimated 90 million people buying online. For shrewd entrepreneurs, this is an opportunity to reach customers through low -cost, maximum- impact digital marketing, products and services.

Brazil also serves as continental hub for trade with ten neighbouring nations, giving easy access to markets across the emerging region. With a program of infrainstructure development underway, this will only make Brazil more attractive to UK companies looking to export to South America.

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